Auto Alliance

TenCAPITOL created an image campaign for the Alliance of Automobile Manufacturers to help educate opinion leaders and Congress. We developed a new "safer and greener" identity for the association beginning with the new tagline: "Auto Alliance - Driving Innovation." The effort highlighted the many technological changes that have made cars and light trucks safer, cleaner and smarter, and the dozens of new models that run on alternative fuels. This award-winning campaign featured print, outdoor, Internet and online advertising, email alerts, radio, video, promotional items and special events.